Global Partners in Care debuts Global Palliative Care Heroes Campaign to thank palliative care workers around the world
Global Partners in Care (GPIC) is excited to announce the Global Palliative Care Heroes recognition campaign to honor and celebrate the incredible contribution palliative care workers make to improving the quality of living and dying around the globe.
Especially in light of the tremendous burden that the COVID-19 pandemic has placed on palliative care workers around the globe, GPIC has realized a need to thank them for their heroic efforts. In doing so, GPIC hopes to increase awareness of the diverse and dire need for access to palliative care services in many parts of the world.
The Global Palliative Care Heroes campaign will focus on the individual faces and stories of palliative care workers using the tagline “Superhero Attitude, Superhuman Effort.” GPIC is asking for their partners and collaborators along with the general public to send them photos, videos, and stories of their thanks highlighting palliative care workers who have had an impact on their lives. These stories can be emailed to PCHeroes@globalpartnersincare.org.
The campaign will debut at GPIC’s virtual booth at the National Hospice and Palliative Care Organization’s 2021 Leadership & Advocacy Conference in March and will run through September. GPIC will collect the stories and unveil them throughout the campaign through their social media, website, eblasts, and other channels as appropriate. The hope is that this campaign will go viral, with organizations and individuals also posting and reposting the content under the hashtag #GlobalPallCareHero.
Finally, the campaign serves as an effort to align with the World Health Organization’s International Year of Health and Care Workers – “a year-long campaign to highlight the urgent need to invest in health workers for shared dividends in health, jobs, economic opportunity and equity.” For more information visit: https://www.who.int/campaigns/annual-theme/year-of-health-and-care-workers-2021.